Sol Beer "Outi Pyy" (2015) 2:30 (Finland)

As part of its Searching For Local Heroes campaign, Sol Beer brings us the story of Outi Pyy, a self-described "Trashonista" who quit her 13 year old job working at a denim company to devote her time to making clothes out of discarded clothes.

Client: Sol Beer
Advertising Agency: 358, HELSINKI, FINLAND
Agency website: http://www.358.fi
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Additional credits: Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Marketing Director: Meri Vainikka
Brand Manager: Mira Halonen

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