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Sony Playstation - Can / Play - print (2001) Hungary

Alex Szénássy did pretty much everything with this ad, but when you get a visual idea, why not just roll with it. Open it up! PLAY!  I don't know if this is a visual pun in Hungarian, but I read it as an invitation. 

Ad Agency : Ogilvy & Mather, Budapest, Hungary
Creative Director : Alex Szénássy
Copywriter : Alex Szénássy
Art Director : Alex Szénássy
Account Supervisor : Zoltan Gaspar
Advertiser's Supervisor : Csaba Sandor
Typographer : Gabor Kocsis

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