Sour Punch Be The Differents Campaign

Sour Patch: Be The Differents 1

Different. Strange, Offbeat. Visionary. Genius. Amazing.

What makes you different, makes you great.

Embrace your punch.

Sour Patch: Be The Differents 2

Different. Weird. Quiet. Mighty. Unstoppable. Incredible.

What makes you different, makes you great.

Embrace your punch.

These :15  spots will run on TV and Cable, Facebook, Instagram and other social media platforms, and don't really say much except that even though we're different we're all the same because we eat the same candy or something. I'm also not sure what the juxtaposition between cast and word is supposed to tell me. They're all in the vaguely mid-to-late-teenage category.

Client: American Licorice
Brand: Sour Punch
Agency / Creative Direction - 50,000feet

Production Company - Maday Productions
Director of Photography - Terry Maday
Producer - Jeremy Garchow


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