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In these three :15's meant for broadcast and social, Becca and Max meet, hang out and then say goodbye when they go off to college. This is the kind of story you can only pick up on if you watch these three spots successively. Not sure what their media buy is, but unless you see all three you aren't going to pick up on it. "The meeting" and "the invention" work as stand alone spots but "off to college," is would be super vague without the backstory. Because I know the backstory, I kept wanting Max to declare his love for Becca because it is so obvious and it's clear she wants him too as well, but instead they pass like two ships in the night or two cars going off to college.
Life's a Sour Punch, man.
Client: American Licorice
Brand: Sour Punch
Agency / Creative Direction - 50,000feet
Production Company - Maday Productions
Director of Photography - Terry Maday
Producer - Jeremy Garchow