Southwest Airlines - Roadblock - (2010) :30 (North America)

Taking an opportunity to remind holiday travelers about Southwest Airlines’ ‘bags fly free’ policy, GSD&M Idea City and directors The Hoffman Brothers took a ‘70s-cop-drama approach on its series of national spots. Featuring a S.W.A.T. team of Southwest employees in various scenarios where they free bags held hostage by a competing airline, the spots include key shots of competing airline jets — recognizable by their white bodies and blue/red markings, but with branding blurred. The actual planes shot were Southwest’s own distinctive blue and red aircraft. Enter Chemical Effects to color correct this key story element and create a nifty crash zoom-in on an official-looking in-camera badge that becomes a stylized emblem for the Bags Fly Free patrol.

Southwest Airlines – “Good Cop Bag Cop Campaign”
“Road Block”

Agency: GSD&M Idea City
Exec Producer: Monique Veilette
Producer: Maria Ivicic
Creative Director / Art Director: Bryan Pudder
Copywriter: Clay Hudson, Bill Bayne
Group Creative Director: David Crawford
Chief Creative Officer: Mike Wilson

Production Company: Harvest
Director: The Hoffman Brothers
DP: Roman Jakobi
Exec Producers: Bonnie Goldfarb, Scott Howard
Line Producer: Mark Conley
Producer: Rob Sexton

Offline Editorial: Cut & Run
Editor: Jay Nelson
Assistant Editor: Sterling Robertson
Producer: Carr Schilling

Telecine: New Hat
Colorist: Beau Leon
Producer: Wyatt Valentine

Graphics: Superfad

Visual Effects: Chemical Effects
Creative Director: Nick Piper
Flame Artist: Pete Mayor
Flame Assist: Jorge Tanaka
Exec Producer: Sandy Beladino
Producer: Liz Hiza

Audio: PLAY
Mixer: John Bolen
Composer: Matt Downs
Producer: Sara Hartman

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