Graphic designer and recent Tyler School of Art grad Max Amato created these print ads for Smartwater. When I was in portfolio school I had a teacher who used to say "Visual solutions rarely solve anything." And while I don't entirely agree, I think it's hard to sustain a really big idea with them. In this case, these ads do come across as see say. I will say though that the art direction is pretty rad.
AD/Graphic Designer: Max Amato