oday, the 2022 Special Olympics USA Games Organizing Committee unveiled its original and unprecedented logo for the 2022 USA Games which was, for the first time in the organization’s 50-year history, inspired and designed by nine artistic and talented Special Olympics athletes. Athletes from across the country gathered for a three-day workshop in Orlando, where they joined forces with professional designers from creative ad agency partner, Publicis Seattle, to provide the vision for the 2022 USA Games logo, as well as the primary color palette that explodes with life. The mark represents the natural elements of Florida culminating in a fiery spark of the Special Olympics spirit.
“It is an honor to be part of the team that created the logo,” Special Olympics athlete Lee Savage said. “This was so important to us because Special Olympics is such an important part of our lives. We are proud of the logo and hope it can be an inspiration to society.”
“This logo tells a story of how a combined passion for sports, perseverance, and art can literally come to life on a blank canvas,” said Joe Dzaluk, President & CEO of the 2022 Special Olympics USA Games. “These incredible athletes used their unique talents to inspire and design an iconic image for the 2022 Special Olympics USA Games brand, and it proved to be more meaningful than any of us could have ever imagined.
Additionally, Iranian-American filmmaker Rayka Zehtabchi, who is best known for her 2018 Academy Award-winning documentary short Period. End of Sentence., directed a mini-documentary that was filmed during the three-day workshop. This unique approach to developing the 2022 Special Olympics USA Games logo served as the perfect platform to unlock the creativity and confidence of the Special Olympics athletes. Zehtabchi’s film beautifully captures the positive impact of the process and the undeniable spirit and talent of the athletes.
Melissa Nelson, President, Publicis Seattle, commented, “We’ve been privileged to partner with Special Olympics for the 2018 Games and now again for the 2022 Games. This collaboration inspires our people to do what they do best: explore exciting new creative thinking and opportunities.
Pete Kearney, Executive Creative Director, Publicis Seattle, added, “We’ve always felt this was never our logo to create -- it was the athletes’. We embraced that idea and empowered the talent, vision, and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.”
The nine athletes included: Aarushi Pratap of Special Olympics Florida (Fashion Design), Andrew Weatherly of Special Olympics New Jersey (Abstract Painting), Caroline Shin of Special Olympics Florida (Web Design), Coby Fineran of Special Olympics Iowa (Tattoo Artist), Haley Waggoner of Special Olympics Nebraska (Cake Decorating), Lee Savage of Special Olympics Florida (Drawing), Mariah Gilbert of Special Olympics Washington (Drawing), Marta Páramo of Special Olympics Florida (Painting) and Patrice Jetter of Special Olympics New Jersey (Graphic Design).
About 2022 Special Olympics USA Games:
Orlando was officially announced as the host city for the 2022 Special Olympics USA Games in May 2018. Taking place from June 5-11, 2022, more than 4,000 athletes, 10,000 volunteers, 1,500 coaches and 125,000 fans from all 50 states and the District of Columbia will travel to unite and participate in one of the world’s most cherished sporting events. The Games will be comprised of as many as 20 Olympic-type team and individual sports and will take place at the 220-acre ESPN Wide World of Sports Complex at Walt Disney World Resort, providing a premier venue for amateur sports in the nation. To learn more about the 2022 Special Olympics USA Games, please visit www.2022USAGames.org and follow the organization on Facebook, Instagram and Twitter.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency network enabling our clients to Lead The Change in their own marketing and business transformation. We do this through a combination of strategy, creativity and technology. With over 16,000 employees in 110 countries, clients include Adidas Sports, Axa, Carrefour, Cartier, Citi, Diesel, Emirates, Heineken, Hewlett-Packard Enterprise, L'Oréal, Nestlé, Orange, P&G, Renault and Sanofi.
Publicis Worldwide is part of Publicis Communications, the creative agency network solution hub within Publicis Groupe.
Client: 2022 Special Olympics USA Games
Campaign Title: 2022 Special Olympics USA Games Logo
Joe Dzaluk, President and CEO
Bill Schoonmaker, Chief Marketing Officer
Kyle Jaimes, Partnership Manager
Agency Location: Seattle
President: Melissa Nelson
Executive Creative Director/s: Jason Lucas, Pete Kearney
Creative Director/s: Chris Campbell, Earl Wallace IV
Sr. Art Director: Chad Ford
Sr. Designer: Michelle Billings
Copywriter: Kai Nedderson
Head of Production: AJ Karim
Executive Producer: Jen Allen
Assistant Producer: Grace Gutierrez
Group Account Director: Garth Knutson
Account Supervisor: Pat Hutchinson
Account Executive: Brooke Songey
Project Manager/s: Nina Scarnici, Kurt Hartwig
Studio Director: Ricky Fisher
Sr. Print Producer: Molly Costin
Special Olympics Athletes/Artists/s: Caroline Shin, Haley Waggoner, Lee Savage, Aarushi Pratap, Marta Paramo, Coby Fineran, Andrew Weatherly, Patrice Jetter, Mariah Gilbert
Director: Rayka Zehtabchi
Director of Photography: Sam Davis
Editor: Sam Davis
Assistant Editor: Tim Deters
Design & Animation Company: Laundry
Executive Creative Directors: PJ Richardson & Tony Liu
Creative Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matthew Primm
Producer: Dean Marchand
Design: Reza Rasoli, Yoojin Seol, Teppei Maki, Ana Perez Lopez
Animation: Reza Rasoli, Teppei Maki, Ramzi Hogan, Samantha Maurer, Ana Perez Lopez
Audio Record: Push Button Productions
Producer/Engineer: Yeosh Bendayan
Producer/Engineer: Jon Ruhff
Mix / Sound Design: Bart Radio
Producer/Engineer: Bart Smith