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Spotted in L.A. this weekend, a Sprite Out Of Home "spectacular," as they call it, seems okay in this at first, if not very expected idea, and something Mountain Dew might have done in the mid to late 1990's.
However. The "extreme" idea when translated from film to static billboard, is a bit of a yawn. Also, the skateboarder dude is so freaking small it's a hard read without the instagram filter on it. By light of day with no retouching, the skater becomes a silhouette blob. I can't help but think if they had made him a wee bit bigger it would have been a quicker read. I mean we're already not dealing with reality here, so why keep it to actual person size?
I first thought maybe this was some sort of mandatory requirement by California's Department Of Transportation or something. But seeing as how there is so much junk advertising of all manner of heights and locations gunking up the Los Angeles vicinity, I'm inclined to think otherwise.
I'm not one hundred percent certain if this is Leo Burnett's work or not, but I do know this particular stretch of Venice has one or two billboards within a block of each other that seem consistently Coke and Sprite related.
All the more ironic when one considers both locations are outside a Whole Foods, which sells neither product.