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SSYP - Smoking Shortens Your Penis (2016) case study (Poland)

On a popular Polish reality MTV show called Warsaw Shore, where there's booze, sex and more sex happening, the ad agency Grey decided to deliver a message to the men, and all of the viewers. The message is SSYP - Smoking Shortens Your Penis, and it's delivered via teeny tiny free condoms. The same condoms are being given out at popular night clubs in Warsaw, and used in hilariously awkward sex education classes in school. I think the teenagers got it, Grey.

Grey, Warsaw

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