With St. Patrick’s Day around the corner, the time has come for snack enthusiasts to head to their favorite fast-food restaurants for an annual green shake. But, this year, Tullamore D.E.W., William Grant & Sons’ original blended Irish whiskey, is challenging folks to take it to the next level. What’s better than a green shake? A green shake with a little Tully!
Concepted by the brand’s creative agency of record, Red Tettemer O’Connell + Partners (RTO+P), The Tully Shakeover is rolling out this week. The brand has invited ten influencers – foodies, gamers, comedians, and sports enthusiasts, including Adam Pally, Chris Melberger, and Adam Lefkoe – to add a 50ML bottle of Tullamore D.E.W. to their green shakes.
Each participant received a Tully Shakeover kit, custom-made by RTO+P to help them successfully pull off the task. A Tullamore D.E.W. branded French fry box, which contains 50ML bottles instead of fries, and a branded burger box, which includes Shakeover stickers and a Visa gift card rather than a burger, comprise the kit. It also includes Shakeover Shades to make the mission as covert as possible, plus a bandana to complete the look.
You can check out the first video drop from Chris Melberger here. The influencers will continue posting their challenges through next Wednesday, March 17th. This paid influencer campaign will run across social media.
Agency: Red Tettemer O’Connell + Partners
President and Co-CCO: Steve Red
Partner and Co-CCO: Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Directors: Ari Garber + Chris Plehal
Copywriter: Rachel Timmerman
Art Directors: Dena Solazzo
Producers: Niall Segundo + Natalie Steffel
VP, Digital & Social: Uri Weingarten
Social Strategy Director: Frank Esposito
Social Specialist: Kaitlin Gentile
Account Director: Alexis Papazian
Account Manager: Aimee Goldstein