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St. Patrick's Day Social Campaign from Tullamore D.E.W. and RTO+P

With St. Patrick’s Day around the corner, the time has come for snack enthusiasts to head to their favorite fast-food restaurants for an annual green shake. But, this year, Tullamore D.E.W., William Grant & Sons’ original blended Irish whiskey, is challenging folks to take it to the next level. What’s better than a green shake? A green shake with a little Tully!


Concepted by the brand’s creative agency of record, Red Tettemer O’Connell + Partners (RTO+P), The Tully Shakeover is rolling out this week. The brand has invited ten influencers – foodies, gamers, comedians, and sports enthusiasts, including Adam Pally, Chris Melberger, and Adam Lefkoe – to add a 50ML bottle of Tullamore D.E.W. to their green shakes.

Each participant received a Tully Shakeover kit, custom-made by RTO+P to help them successfully pull off the task. A Tullamore D.E.W. branded French fry box, which contains 50ML bottles instead of fries, and a branded burger box, which includes Shakeover stickers and a Visa gift card rather than a burger, comprise the kit. It also includes Shakeover Shades to make the mission as covert as possible, plus a bandana to complete the look.


You can check out the first video drop from Chris Melberger here. The influencers will continue posting their challenges through next Wednesday, March 17th. This paid influencer campaign will run across social media.

Team Credits

Agency: Red Tettemer O’Connell + Partners

President and Co-CCO: Steve Red

Partner and Co-CCO: Steve O’Connell

Executive Creative Director: Todd Taylor

Group Creative Directors: Ari Garber + Chris Plehal

Copywriter: Rachel Timmerman

Art Directors: Dena Solazzo

Producers: Niall Segundo + Natalie Steffel

VP, Digital & Social: Uri Weingarten

Social Strategy Director: Frank Esposito

Social Specialist: Kaitlin Gentile

Account Director: Alexis Papazian

Account Manager: Aimee Goldstein

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