Stabilo Giant Highlighter on escelators ad - ambient, Hong Kong

Stabilo Long Lasting Escalator marker

Stabilo highlighters Hong Kong has taken the giant highlighter idea one step further and added a giant Stabilo to the start of an escalator. The result when watching that yellow warning line on the edges of the steps roll it's way up, is a neat illusion where it appears it's the giant Stabilo highlighter that adds it, and clearly never runs out of ink. Very clever guys.

Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Art Director: V Lau
Copywriters: Tony Chan, Paul Chan
Photographer: Jonathan Wong, Lok Chan

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.