Stand Up To Cancer - Gibson -(2012) :60 (US)

They are miraculous postseason moments, embedded forever in baseball lore: Carlton Fisk sends the 1975 World Series to game seven with a monstrous 12th inning home run; a battered Kirk Gibson wins the opening game of the ’88 Fall Classic with a pinch-hit bomb in the bottom of the ninth; Derek Jeter makes his surreal and legendary defensive flip to take out the A’s in a 2001 playoff game.

jumP’s David Trachtenberg collects them all in a spectacular campaign for Major League Baseball benefitting Stand Up To Cancer, merging these moments with Director Andrew Becker’s lively footage of Steve Carell and other celebrities reacting to each play with the energy of manic sports fans. The six spots draw a connection between the belief in miracles on the playing field and a shared vision of ending cancer. Each spot ends with a call to action – to join these celebrities and Major League Baseball in the battle against cancer.

Spot Titles:  Baseball Believes - Gibson (Featured), Jeter, Fisk, Mays
Airdate: September, 2012

Client: Major League Baseball and Stand Up To Cancer
Producer:  Bedonna Smith

Agency: Switzerland
CD / Copywriter: Janet Champ
CD / Art Director: Rick McQuiston
Producer: Derek Ruddy

Production Company:
Director: Andrew Becker
DP: Tom Krueger
EP: Donna Portar
Producer: Tyler Boylan

Editorial: jumP
Editor: David Trachtenberg
EP: Betsy Beale

Post: Outpost Digital
Producer: Tita Poe

Original Music by Beta Petrol

Sound Design: Particle

Mixer: John Bolen

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