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Standard Chartered - The Collective Good – Long Run - (2010) :60

Project title: The Collective Good – Longrun TVC


Client:                          Standard Chartered Bank


Brief:  Brand Campaign


Creative agency:     TBWA\Singapore    


Creative at Large:       John Merrifield


Creative:                     KC Chong


Creative:                    Eddie Azadi


Executive Producer:     Haydn Evans


Agency Producer:         Sariyanti Sannie


Group Account Director:       Jane Sandral


Account Director:        Carol Tham


Media agency:            OMD


Production company:      Black and Cameron Shanghai


Director:                    Tian Zhuangzhuang


Editorial:                   Brandon LaGanke


Post Production:     Iceberg Design


Composer:            Sound Cell


Exposure (tvc, print, etc):      TVC, print, OOH & online

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