They’re solid. Yet juicy. They're a contradiction. What else is a contradiction? A slow getaway driver. Not all contradictions are as good as Starburst. These bank robbers should have chosen a better getaway driver. As the police stroll up to them, the driver alerts the crew: "I can't seem to shake'em" No shit, you inept getaway driver, you couldn't get away from a turtle!
This spot is the latest addition to the Starburst ‘Contradictions’ campaign which launched in 2009. The ‘Contradictions’ campaign celebrates the unique contradictions found in both the product--solid, yet juicy like a liquid--and its audience, embracing the brand's belief that contradictions are meant to be celebrated rather than resolved.
Ad agency: TBWA\ Worldwide
creative director: Erik Fahrenkopf