"Water is a key ingredient in every Chalice of Stella Artois that we brew. That’s why we’ve partnered with Water.org to help people around the world who don’t have access to it. For every limited-edition Chalice sold, we can help provide 5 years of clean water for 1 person in the developing world. Leave your mark at http://BuyALadyADrink.com"
The creation of the film and zoetrope was very complex, requiring sophisticated lighting structures and specialist cameras to track the movement of the zoetrope without a 'rising' visual sensation.
The campaign has two films, both shot in Studios in Mallorca with Palma Pictures. This lead 90-second spot features a tower of Stella Artois glasses spiralling skywards in the centre of a pure white studio. As the tower begins to rotate, the painted images tell the story of a woman’s journey for water. The other film has actor Matt Damon deliver the pitch about the woman and her water.
For additional material on the construction of the zoetrope and the filming process, click here to see Palma pictures making of.
Ad agency: Mother, London
Creative Director : Kit Dayaram
Creatives : Jess Reynolds & Chris Vernon
Agency Producer : Sam Dowling
Production Company : 1stAveMachine
Director : Bob Partington
Director : Tim Brown
Producer : Isabella Parish
Production Manager : Kerry Smart
DOP : Ed Wild
Post Production Producer : Chris Allen
Editor : James Rose
VFX Supervisor : Tony Landais
Art Director : Martin Van Der Meijden
Spanish Service Co. :Palma Pictures
Line Producer : Dani Rotstein
Production Coordinator : Marta Jimenez