If you build it... They will come... is the idea behind Fords new ad where the spirit of Steve McQueen rides again, in a racetrack built in a farmers field.
The cooky farmer who built the track races around in his mustang, when out of the field steps the Steve, what is a farmer to do? Give Steve the keys and watch him ride off course.
Paul Street directed this ad, having experience in bringing Steve back to life from a previous ad for Ford (Europe) in 1997.
Believe Media superimposed Steve McQueens head onto a body double, the result is seamless, "It is as if Steve McQueen is back to life" said Katie Matson creative coordinator at Believe.
The real farm where this ad was shot is in Chilliwack, British Colombia. The race track was modeled after Willow Springs International Raceway and cut into a 75-acre cornfield. The farmer who owns the land admits to having a bit of fun before restoring the field, "We rented go-karts.".