Sugar Free floating billboard - hangs in the air (it's so light, geddit?)

Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.

Ad agency: Rediffusion Young and Rubicam

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
AnonymousCoward's picture

Haha, this is the good idea.