Sugar Free floating billboard - hangs in the air (it's so light, geddit?)

Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.

Ad agency: Rediffusion Young and Rubicam

AnonymousCoward's picture
AnonymousCoward's picture

Haha, this is the good idea.