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Remember Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be? Well it still isn't what it used to be, or perhaps this gag is becoming so common this is the new normal - everyone with clean emission cars fail at suicide.
Updates! one more suicide by car - this idea was done as far back as 1997, but wait! There's MORE Suicide by car ad idea officially older than dirt!
You see the first ad we have here in the archive using the suicide angle is from 2002 directed by Brian Baderman.
Then, in 2009 someone somewhere (it's a secret who) made a Spec ad that infuriated Audi, even though it showed their car as a no-kill vehicle. ;)
And now we have one more to join the fun, Hyundai and yet another suicidal middle-aged man in "Pipe job" this time from Innocean Worldwide Europe. Any more takers? Thank you to anon at Hushmail.