Remember Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be? Well it still isn't what it used to be, or perhaps this gag is becoming so common this is the new normal - everyone with clean emission cars fail at suicide.
You see the first ad we have here in the archive using the suicide angle is from 2002 directed by Brian Baderman.
Citroen - Suicide - (2002) :45 (UK)
Then, in 2009 someone somewhere (it's a secret who) made a Spec ad that infuriated Audi, even though it showed their car as a no-kill vehicle. ;)
Audi A5 - Suicide / Krass - (2009) :60 SPEC
And now we have one more to join the fun, Hyundai and yet another suicidal middle-aged man in "Pipe job" this time from Innocean Worldwide Europe.
Any more takers? Thank you to anon at Hushmail.