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Superfad’s Justin Leibow Directs Global Branding Campaign for Qatar

The Qatar Foundation is a massive educational initiative and progressive platform of Qatar’s burgeoning knowledge economy focused on the importance of unlocking human potential. To honor this ideal and the people who represent it, TBWA engaged Moxie & Superfad to create a global TV featuring extraordinary achievers of the foundation.

Director Justin Leibow captured these stories with a blend of epic, cinematic vistas and intimate portraits filmed on location in Italy and Qatar. Drawing from his background in both photography and design, Leibow chose bold compositions and expansive views that yield to painterly moments and culminate in a portrait gallery of the Qatar Foundation’s luminaries. The team then returned to Los Angeles where Leibow led Superfad in the design, edit and completion of the project.

Client: Qatar Foundation

Worldwide Account Director: Marcus Cronan
Creative Director: Allan Manaysay
Senior Producer: Rouba Asmar
Senior Account Manager: Yasmin Ahmad

Production Company: Moxie Media
Director: Justin Leibow
DP: Colin Watkinson
President/Executive Prod: Robert Fernandez
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Producer: David Wolfson

Design, Animation & Editorial: Superfad
Director: Justin Leibow
Executive Producer: Kevin Batten
Head of Production: Darren Jaffe
Producer: Darren Jaffe
Designers: Adam Greene, Paul Kim, Kevin Lau
Writer: Josh Chesler
Painter: Paul Kim
3D Animation/Tracking: DeAndre Moore, Bryan Cox
2D Animation: Brian Abero, Taejin Kim, Miles Kinghorn
Flame Artists: Gavin Miljkovich, Matt Spencer
Compositor: Tiffany Germann
Editors: Carsten Becker, Jeff Jenkins

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