Taco Bell Achieves New Heights with WoodShop

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop will take your cravings to new heights in a series of spots from agency Deutsch for Taco Bell. Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among the stars. Either way, your burrito is only a dollar. Woodshop’s ECD Trevor Shepard headed the live-action creative, with CD Michelle Pak overseeing the visual effects and postproduction process. 

Agency: Deutsch  
Creative Directors: Jeremiah Wassom, Armando Samuels  
Senior Art Director: Micah Wilkes  
Senior Copywriter: Ryan Schade 
Executive Producer: Paul Roy 
Producer: Daniel Stenzel 
Associate Producer: Lexie Curatolo  
Music Producer: Chip Herter 
Music Coordinator: Will Eichler  

Production Company: WoodShop 
Executive Creative Director: Trevor Shepard 
Creative Director: Michelle Pak 
Director of Photography: Tom Lazarevich 
Executive Producer: Sam Swisher 
Producer: Ursula Camack 

Editorial Company: WoodShop 
Editor: Josh Bodnar 
Assistant Editor: Jesse Richard 

Color: Company 3 

Visual Effects: WoodShop 
Producers: Mickey Briggs & Emily Avoujageli 
Creative Director: Michelle Pak 
VFX Supervisor: Jonah Hall 
CG Artists: Casey Benn, Jeff Willette  
Nuke Compositors: Eva Flodstrom, Michael Loney 
After Effects Animator: TJ Sochor 

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