Taco Bell's Quesalupa - which is melty pepper jack cheese inside a shell or whateverbread - is going to be bigger than... Man buns! Hooverboards! Drones! Aliens! Footballs - the real football (shots fired!) - heck it's so meme-ready they had George Takei in the ad already. That's how big it's gonna get.
It's melted cheese inside easy to hold edible crust, of course it's gonna be big. Who doesn't like melty cheese in easy to eat format?
Ad agency: Draft fcb