/** */ Taco Bell "Guess who loves Taco Bell's new breakfast" (2014) :30 (USA) | Adland

Taco Bell "Guess who loves Taco Bell's new breakfast" (2014) :30 (USA)

Ooooh! I know. I got this. The answer is: Your competitor who you spent 29 seconds mentioning.

McDonalds, the king of breakfasts who made the Egg McMuffin a cultural institution. McDonalds who made more money on the sale of their morning coffee than some developing countries. McDonalds who has breakfasts tailor-made around the world including Mexico McDonalds who sells a McBurrito in Mexico...and you mention Ronald McDonald the entire spot.

I know the big story is finding 25 people named Ronald McDonald to shill for Taco Bell breakfasts. But...do they even have anything to do with McDonalds the restaurant?

Client: Yum Brands/Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollomante

Agency: Deutsch
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Experiential Executive Creative Director: Daniel Chu
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Integrated Creative Director: Xavier Teo
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Experiential ACD: Amy Boe
Experiential Copywriter: Catharine Ogletree
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
Mike Sheldon, CEO
Account Management Credits:
Group Account Director: Walt Smith
Account Director: Katie Klages
Account Supervisor: Steve Scutellaro
Account Executive: McKenna Pickett
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia
Production Company: Moxie
Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez
Line Producer: Julie Ahlberg
1st A.D.: Rick Lange
Editorial: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh
Post: A52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Music: Kusiak Music
Composer: John Kusiak
Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Milller
Producer: Jessica Locke
Shoot Location/s:
Residence 1: 521 Grand Ave, South Pasadena, CA 91030
Residence 2: 1150 Rubio St, Altadena, CA 91001
Golden Oak Ranch: 19802 Placerita Canyon Road, Newhall CA 91321
LA Center Studios: 1201 W. 5th St, Los Angeles CA, 90017

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kidsleepy's picture

And here's Mcdonalds response from their Facebook page.

Dabitch's picture