Taco Bell - Routine Republic - (2015) 3:00 (USA)

"What would happen if The Hunger Games met Ronald McDonald?" This. This would happen.

A wonderful ad somewhat tarnished by a really poor choice of song that you'll find catchy for all the wrong reasons.

Client: Taco Bell
Ad: "Routine Republic"
Chief Marketing Officer: Chris Brandt
VP, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Food Consultant: Carolyn Avelino

Agency: Deutsch
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Brett Craig
Group Creative Director: Tom Pettus
Creative Director: Scott Clark
Creative Director: Pat Almaguer
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy

Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Producer: Damon Vinyard
Music Director: Dave Rocco
Associate Music Producer: Eryk Rich

Design Director: Nathan Iverson
Senior Designer: Erin Burrell

Group Account Director: Walter Smith
Account Director: Katie Klages
Account Supervisor: Krista Slocum
Account Executive: Kaitlin Tabar

Chief Strategy Officer: Colin Drummond
Group Planning Director: Jill Burgeson
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf

Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Associate Business Traffic Manager: Missy Stella
Senior Broadcast Traffic Manager: Sarah Freeark

CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty

Live Action Production Company: Arts & Sciences
Director: Michael Spiccia
Director of Photography: Germain McMicking
Managing Director / Partner: Mal Ward
Executive Producer / Managing Partner: Marc Marrie
Head of Production: Christa Skotland
EP / Producer: Ben Scandrett-Smith

Editorial Company: Union Editorial
Editor: Jim Haygood
Assistant Editor: Anil Baral
President/Managing Partner: Michael Raimondi
Executive Producer: Rob McCool

VFX: A52
VFX Supervisor/Lead Flame Artist: Andy McKenna
Flame artists: Pat Murphy, Hugh Seville, Steven Wolff, Jesse Monsour, Andres Barrios, Chris Moore, Michael Plescia, Richard Hirst, Michael Vagliently, Enid Dalcoff, Christel Hazard, Dan Ellis
Head of 3D: Kirk Shinatni
CG Supervisor: John Cherniack
CG Artists: Ian Ruhfass, Joe Paniagua, Jose Limon, Josephine Kahng, Vivian Su, Wendy Klien, Chris Janney
CG Tracking: Joseph Chiechi, Michael Bettinardi, Michael Cardenas
Roto: Tiffany Germann
Art Director: Earl Burnley
Animation: Jeffrey Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Alan Chen
Head of Production: Kim Christensen
Executive Producer: Jennifer Sofio Hall
Executive Producer: Patrick Nugent
Producer: Stacy Kessler-Aungst

Motion Graphics: Steelhead
Executive Producer: Ted Markovic
Motion Design Director: Jason Porter
Motion Designer: Luis de Leon
Producer: Matt Johnson
Mixer: Chase Butters

Color: A52
Colorist: Paul Yacono
Producer: Anna Vegezzi

Illustrator, Routine Rules Poster: Paul Rogers
Agent: Sally Heflin @ Heflin Reps
Illustrator, all other posters:
Erin Burrell: Senior Designer

Licensed/Composed Music, Credits and Track Info:
Elias Music
Music composed by Elias Arts
Executive Creative Director: Vincenzo LoRusso
Creative Director: Mike Goldstein
Executive Producer: Vicki Ordeshook
Head of Production: Katie Overcash
The Ramones "Blitzkrieg Bop"

Audio Post Company: Formosa Santa Monica
Mixer: Tim West
Mix Assistant: Aiden Ramos
Producer: Jennifer Bowman

Shoot Location: Budapest, Hungary

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