This is crap, the execution is just too easy.
If the CD is reading this: I need 30 minutes to come up with a better idea. Fire your team and book me. It'll save you a ton of money and get you more awards.
But seriously, this would be the first idea you have when working for this client. Go back to the drawing board, sit down and have a proper brainstorm.
all of the tag executions in this round fall flat as hell.
...and it's unanimous!
Hopefully, they'll combine the campaign for an Axe superspot - French twin foreign-exchange bikini nurses! ... getting noticeably chilly... then wrestling... in warm maple syrup... while wearing plush moose antlers... yeah.
I'll watch that.
Short, sweet and to the point punctuated by two sexy exchange students. I see nothing wrong here. Rock on Tag.
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