Take the Car out of the equation

Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks. To remind people of this, BBR Saatchi and Saatchi made a simple print ad for Carlsberg, asking them to take the "car" out of the equation. Nice visual solve.

Advertising Agency: BBR Saatchi & Saatchi
Creative Director: Nadav Pressman & Eran Nir
Art Director: Niv Herzberg
Copywriter: Tal Hischberg

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