Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks. To remind people of this, BBR Saatchi and Saatchi made a simple print ad for Carlsberg, asking them to take the "car" out of the equation. Nice visual solve.
Advertising Agency: BBR Saatchi & Saatchi
Creative Director: Nadav Pressman & Eran Nir
Art Director: Niv Herzberg
Copywriter: Tal Hischberg