Tampax Petal Soft - "Are you sure it won't hurt?" - 1987

Asking her best friend Jessica "Are you sure it won't hurt?" Jessica said don't worry, her mom told her a girl can use Tampax Petal Soft right from her first period. Thus, the body copy in this ad refers to the virgin myth, just in a lot subtler way than ads in the past.

"Are you sure it won't hurt?"

Client: Tampax
Published in Teen Magazine August 1987

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