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Radhika has a seat for the interview, as the interviewer reads her resume off camera. HE notes that she spent fourteen months at ‘Life Bootcamp Corp’, a company he is unfamiliar with, and asks her to explain her roles there. Radhika explains that she had to fill in the position of a leader, overnight. She had to train a complete newbie, but she learned on the job. Yes, she's speaking of motherhood.
Ranjani Krishnaswamy, general manager - marketing, Tanishq, said, ”The woman of today is seeking to express herself with honesty and authenticity to confidently celebrate her realities. She’s thriving in her vulnerability while rising in her power to change her world. The brand believes these powerful stories build positive momentum in cultivating a world of equality and adding to her self-growth. This film is an ode to women who challenge set narratives and inspire many others to follow the change.”
Binaifer Dulani, founding member and creative, Talented, said, “POV: You’re returning to work from your maternity break. Everyone has made you believe that the gap in your resume puts you on the backfoot. But you know that was anything but a break. It was a boot camp in life. Yet you’re ready to wiggle, take a pay cut, a demotion - all to prove yourself. Only if there was a way you didn’t have to. If there was a way mothers didn’t have to start from scratch. This is a long-overdue conversation in India, and Mother’s Day felt like a moment as good as any to further this narrative. Studies reveal that it will take at least 136 years to close the global gender pay gap, and one of the biggest factors for this is the lack of representation of women in senior leadership. We need more workplaces to see beyond the dominant culture, value the incredible leadership transformation mothers undergo, and create equity for women so that they can make their comeback.”
Conceptualized and created by Talented
Production: Superfly Films
Director: Kopal Naithani