Target - Maternity Bra - outdoor.

Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

Yeah, so it's not enough to feel like a whale when lactating, now we need cranes to keep us supported, thanks for that image guys. No, really, thank you. Sheesh. Also, that bra isn't giving any support at all - it doesn't touch her ribcage between the breasts, a.k.a "uniboob". Look up "lift and separate" and get a woman on the account, please. (Unless Pat is a lady)
Link to larger image

Alex Rodriguez, Retoucher
Stuart Crossett, Photographer
Tony Leishman, Creative Director
Tony Leishman, Art Director
Pat Lennox, Copywriter
Cassie Cobain Account Director

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
alex's picture

I would imagine Cassie is a lady.

Dabitch's picture

Yeah but we all know that the creatives run over the account director. ;) I keed. (kind of) Also, I am the target market.

Allan1's picture


Dabitch's picture

Oh, no no. I'm keeping this waist for as long as I can now. Just I remember those boob-tents quite well since I nursed for a long time.

Dabitch's picture

Uhm.. he he... Over at Adfreak who just posted this I spotted comments to the effect of: "the model doesn't even look pregnant"... Taking the "maternity" in the bra name too literally there, guys. Again, some women on the account please - it's like the blind leading the blind here. ;)

James_Trickery's picture

The retoucher could have done something about the colors while he was at it. The left crane is in direct harsh sunlight and the model is not. Looks so fake.