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TBWA and McDonald's® remind you that good moments don't cost a lot by transporting audiences back to childhood.

In times when the cost of living is going through the roof, McDonald's® wants to remind us that you don't need a lot of money to have a lot of fun. That’s why they’re putting the low-priced McMoments back in the spotlight. And they do it with a TV commercial that literally transports us back to our years of innocence.

Diving into freshly laundered sheets after a day well spent, being welcomed by your dog's excited barks or simply sliding down the stairs’ handrail. Just a few examples of little, sweet moments that are free, or cost next to nothing. A McDonald's® McMoment perfectly fits this bill. Because enjoying a burger or a wrap at a discount price, represents such a moment of pleasure as well. Take for example the spicy Chili Chicken or Chili Cheese, now available for only €1,50 via the McDonald's® app.

And let’s be honest, who never slid down the handrail as a kid, feeling like you could fly? No wonder TBWA thought it was the ideal recipe for the TV commercial of this value campaign. A commercial that launches you into a wonderful fantasy world in space. It reminds us how magic fun can be.

The campaign runs on radio, TV and on all online channels. Here are both language versions.

Ad agency: TBWA Belgium

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