Agency Bolsters Dedicated Data Science & Advanced Analytics Practice, Placing Deeper Emphasis on Data in Service of Creativity
Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, today announced it has hired two new senior executives—Dr. Bharath Gangula as Executive Director of Data Science and Advanced Analytics, and Emily Sanford as Management Director of Digital, CRM and Data Application—with the stated aim of being at the forefront of data-first creativity and expertly guiding premium-brand clients into the future.
In a newly created position, Gangula will lead the agency’s Data Science and Advanced Analytics practice and focus on solving complex client problems and accelerating their marketing and digital transformation. He will oversee a team of dedicated analysts and data experts who currently handle web, social, media and marketing performance analytics, along with advanced audience identification and multi-touch consumer views. He will also lead the agency in data tools, systems, automation and data governance.
In her new role, Sanford will serve as a client partner, leading a vision for more personalized, connected and valuable digital experiences for their customers. Her focus will be in the areas of CRM, cross-channel engagement, websites/apps, technology platforms and innovations—across all five offices, all clients and new business.
“I am thrilled to welcome both Bharath and Emily to the team,” said Julie Michael, CEO at Team One. “With the addition of these two industry powerhouses, we are doubling down on our commitment to use data to support our clients into the future and building an agency where deep data and ambitious creativity play equally important parts, inextricable from each other.”
Michael adds, “We are disrupting the traditional model by integrating data through all agency disciplines, from creative to strategic planning, CRM, website development, social, events and media planning. This allows us to deliver more worthwhile and sublime experiences for customers. Our hope is that people fall deeper in love with their favorite brands through every interaction.”
“The alignment of data science and advanced analytics under one umbrella at Team One provides a tremendous opportunity for us to help our clients with their most complex challenges and for them to reach and engage potential customers,” said Gangula. “It’s more important than ever for agencies to invest in their data analysis capabilities—and Team One is proving they are at the forefront of an evolving industry.”
Gangula was most recently running the Data Science and Advanced Analytics team for AT&T’s Marketing Division and, prior to that, he spent six years as a data insights leader at Deloitte. Gangula also held roles as a researcher and assistant professor at the Adani Institute of Infrastructure Management.
Prior to Team One, Sanford was at The Richards Group, rising through the ranks over thirteen years to become a principal in their Data, Analytics and CRM division called Quadratic. There she worked on brands in the travel, automotive, recreation, retail, QSR and wellness/non-profit verticals, designing and implementing CRM and loyalty marketing strategies for well-known brands including Pancreatic Cancer Action Network, Sea Island, Seabourn, Sub-Zero and The Salvation Army. Prior to the Richards Group, Emily was at Javelin and Newell Rubbermaid.
Sanford says, “I am excited to bring my depth of knowledge of data- and analytics-driven digital and CRM work to Team One. We live in a world where data powers everything. At Team One, my goal is to drive innovation for our clients, helping them thrive at the intersection of creativity, data and the modern media landscape. I will be working in deep partnership with our analytics, creative and tech teams to design the most relevant, personal, and seamless experience for our clients’ customers.”