Ted Baker launches holiday themed campaign: TedsElfie

Santa's lost his Elves following a night of debauchery and egg nog quaffing. (Okay I made that last part up-- they might have gone clubbing.) The only clue we have is a-- wait for it-- Elfie, taken by Santa.
Yes. An Elfie. If you follow @TedsElfie on instagram, it'll make more sense, as it's a game that uses Instagram's native features, like tagging, and the more you hunt for an elf, the more you might win a prize. Including, a trip to see the Northern lights.
So follow @TedsElfie on instagram and start playing!

Client: Ted Baker
Agency: Poke
Partner - Tom Hostler
Lead Creative - Dave Farthing
Creative Strategist - Warren Lewis
Client Lead - Christina Marks
Producer - Rachel Adelson
Video Director/Editor - Joe Boyle
Designer - Ash Dowie
Tech Lead - Jamie Ingram
Data Analyst - Emily Medd
Illustrator - Jon Berkeley (Agency: debut art)

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