Telegraph: Laddish Lynx has gone transgender – but is Mainstream Man ready?

The Telegraph wrote about the new Lynx campaign: "Laddish Lynx has gone transgender – but is Mainstream Man ready?" calling it a "spectacular branding U-turn".

Adds advertising guru Åsk Wäppling: “They are probably looking for fawning press about how brave this poster is. This is, confusingly, a man’s scent but for ungendered people”.

For the record, I never said that my title was "guru", and spent more time elborating on unisex scents.

AnonymousCoward's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.