Havas Costa Rica had a bit of underwater fun for their client Telstar, to make the point that these speakers are waterproof. Groovy!
Telstar is one of the leading electronics companies in Latin America with the latest technology, focusing on improving and showcasing the quality of its products since 1979.
We all know that music emits sound waves, those that make us sing, dance and so much more, but we have rarely seen them. Under this premise, the Telstar Waterproof Speaker wants to demonstrate its main benefit and make these waves tangible.
To do this, we played some of the greatest musical hits in the world under water such as Enter Sandman, Levitating and Buffalo Soldier, and thanks to the vibrations generated by each rhythm, we verified in these graphs that water is no longer an impediment to enjoy music.
This is what those songs look like.
Agency Havas Costa Rica
Chief Creative Director Josafat Padilla
Chief Creative Officer Nelson Moya
Creative Director Pablo Sánches
Head of Art Roberto Morales
Art Director Yeudy Guido
Copywriter José María Murillo
Photographer Alex Zúñiga
PR Vladimir Badilla