Temptations continue their creative hot streak with this holiday ad, featuring a room full of cat-tempting ornaments and Yule joy, and a dozens of cats set free to wreak havoc on it all. Anyone who has ever had a cat will be familiar with the pull that shiny christmas lights have on the little critters, I can't even count how many times I've mopped up broken ornaments from the floor only to hear a small santa being dragged away in another room. The previous ad where they expertly spoofed 1980s music videos for movie soundtracks may have been good, but in my humble opinion this is better. We know the cats are going to tear down the christmas trees, but it's just so satisfying to watch kittens chase a string and that one cat try to eat the toy train. The fact that all cats come running when the rattle of the temptation bag sound is heard is perfect. I trained some of my cats to come when I rang a bell, but every cat in the world will come running when you shake a treat bag or open a can. I am the target market, and I am now reminded to pick up some treats in the vain quest of keeping my holiday decorations alive. I'm pretty sure all of my ornaments will be dead by Dec 22, but I try anyway.
Mars Petcare U.S.
Project name: "Keep Them Busy"
Denise Truelove – Marketing Director
Arren Beach – Brand Manager
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Team: Alex Lucas, Jon Farley
Agency Producer: Patrick Cahill
Planner: Jessica Lovell
Managing Partner: Fiona McArthur
Account Director: Jaimee Kerr
Interactive Partner: Simon Adamson
Social Media Strategist: Jessica Taylor
Media agency: MediaCom/Starcom U.S.
Production company: Rogue Films
Executive Producer: James Howland
Producer: Jess Wylie
Director: Sam Brown
Cinematographer: Alex Barber
D.O.P: Alex Barber
Editing Company: Final Cut
Editor: James Rosen
Post Production: The Mill
Post Producer: Tom Manton
VFX Supervisor: Jonathan Westley
Colourist: Seamus O'Kane
Music Supervisor: Tom Stanford
Audio Post Production: Factory
Soundtrack name and composer: "Deck The Halls," Smith & Western Music/Sydney