What brings you joy? Well, according to research done by Tesco, 87% of people say that Christmas does!
Alessandra Bellini, Chief Customer Officer at Tesco, explained: “It’s very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for. We understand that it is a tough time at the moment with everyone’s finances under pressure, but we also know that people are looking forward to Christmas – in fact, our research shows that there is even more excitement around it than usual.”
Ad agency: BBH, London
Creative Director Christine Turner
Creative team, Marc Rayson & Callum Prior
Production: MJZ production
Director Fredriek Bond
Song: The Final Countdown by Europe