Thai Health Promotion Foundation "AbsorbPlate" (2016) 1:49 (Thailand)

Thais have the second largest obesity rate in Southeast Asia, due to their diets. They like them some greasy food. But that's leading to health problems. Because it's really hard to get them to change their diets, BBDO Bangkok thought, instead of trying to change what they eat, let's help them change the way they are eating. Together with the Thai Health Promotion Foundation, they invented AbsorbPlate, which is basically a cooling rack-plate combo that separates excess grease before you eat it. Each plate can reduce up to 7 milliliters of grease. Which is about a teaspoon and a half of grease, or 30 extra calories. It's also easy to wash. Neat idea.

Client : Thai Health Promotion Foundation
Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta
Executive Creative Director : Anuwat Nitipanont
Creative Director : Pitha Udomkanjananan
Art Director : Nattagorn Thairattanasuwan
Copywriter : Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan

AnonymousCoward's picture
Gyorgy Karlovits's picture

I am from Poland(EU). I am consultant in one oil and fat Factory and AbsorbPlate concept is fit our concept for Healthy type of frying whith less degradation product in foods. On which way will be possible to buy and testing this plates ?
Kind Regards, Gyorgy Karlovits, 87-100 Torun, Falata 19B/2, Poland