Thornton likes Yakult's campaign

The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."

Client: Yakult
Agency: Wieden + Kennedy
CD: Michael Russoff
AD/CW: Michael Russoff, Richard Dorey & Mark McCall

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