It is to some (like me the old fart who remembers the first time that moon-dude planted an MTV flag, and Mick Jagger mouthing George Lois genius line "I want my MTV") just a tad weird that MTV stills host the Video Music Awards, as I haven't seen an actual music video on MTV for years. This year marks the 25th annual VMA's - and like with the age of pop-starlets thats right about the time you become largely irrelevant and only watched by die-hard fans who can't let go. (Madonna excluded by she makes up her own rules doesn't she?)
Still, they do it, and they give out little moon-men shaped awards and all the pop-starlets and stardudes are there and some directors get to show off their work - so lets have a look at three winning videos this year shall we? (all inside)
Co-director/Founder Chris Robinson (aka Mr. Roboto) of Robot Films and Co-Director Erykah Badu took home the Best Direction VMA Sunday night at Paramount Studios in Hollywood for Erykah's single Honey off her latest album, New Amerykah.
Robinson is no stranger to the VMA's with over 15 nominations in various categories, but this year marks his first win for Best Direction.
"Chris puts a fresh spin on everything he does," said Robot Films' Executive Producer Amanda Fox. "He's been doing very alternative, design-driven work for quite some time and he really understands the synthesis between the artist and the look of the video. Honey is a perfect example, of Chris' ability to collaborate with high-profile artists capturing their true essence."
Erykah Badu - Honey - (2008) 4:42 (USA)
Merge@Crossroads' directors Gil Green and Wayne Isham cleaned up - winning four awards.
Isham's effort for Britney Spears' Piece Of Me took home Best Pop Video, Best Female Video, and Video Of The Year while Green (co-directed by Dwayne Carter (Lil Wayne)) won Best Hip Hop Video for Lil Wayne's Lollipop. Isham has won in every other category in years past including The Video Vanguard Award, as well as for the 20th anniversary at MTV where he was voted Best Video Director of All Time on MTV.com. So, fitting that at the 25th anniversary of the VMA's he win the Video Of The Year completing the set. Merge@Crossroads Executive Producer Joseph Uliano comments on the wins, "Both Wayne and Gil are at the top of their game. Wayne completing the circle of MTV awards and Gil's win further solidifies his reign, having already lensed for artists such as Akon, Lil Wayne, Young Jeezy, Natasha Bedingfield, Rick Ross, DJ Kahled, Kardinal, Sean Kingston to name a few."
Lil Wayne - Lollipop - (2008) 4:20 (USA)
Admit it - you want lollipops shaped like dice. I know I do!