Tide - The Jason Alexander Hoodie (2021) :60 (USA)

Here's a quirky way of getting a celebrity into your Superbowl spot - print him on a shirt! Teenager insists that the hoodie is clean, but as we flashback through the hoodies day we see all manner of ick and for every new dirt he encounters, Jason Alexander makes a new face. 

Ad agency: Woven Collaborative.

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