Tiffany "T-Line" (2014) 1:00 (USA)

Sid Lee partnered with Fake Love to create an immersive installation for the launch of Tiffany & Co's new “T” line. From the recap it looks as if the whole thing was a very New York glamour inspired installation that acted as a fully functional shop for visitors. There was even an engraver on site so you could personalize your purchases, too. Oh and it looks like Puddles The Clown was also there.
The goal was to bring a newer and presumably younger audience to Tiffany so it wouldn't feel so Old fashioned. Well...nothing says new like a pop-up shop. And a clown.

Brand: TIFFANY & CO.
Agency: SID LEE
Experience by: FAKE LOVE

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