Timber Creates Magical, CG “Fireflies”/ "Rediscover the road" for Mazda Spot

Timber worked with agency creatives at Garage Team Mazda on the recent “Fireflies” spot. Directed by Erich Joiner at Tool of North America, the commercial features a series of computer-generated fireflies, magically created by the Timber team. The spot encourages viewers to “Say ‘Hello’ to the world again.”

Mazda Credits:


Client: Mazda


Agency: Garage Team Mazda

Chief Creative Officer: Steve Chavez

Executive Producer: Jeff Perino


Production Company: Tool of North America

Director: Erich Joiner


Editorial Company: Arcade

Executive Producer: Crissy DeSimone

Managing Partner: Damian Stevens

Sr. Producer: Kirsten Thon-Webb

Editors: Paul Martinez

Assistant Editor: Dean Miyahira


Visual Effects & Design Company: Timber

Executive Producer: Lisa Houck

Flame Artists: Brian Shneider, Alice Cen

CG for Fireflies: Jon Lorenz

Nuke Artist: Artur Elson

Producer: Kirsten Thon-Webb


Postproduction Company: Company 3/Los Angeles

Colorist: Siggy Ferstl

Producer: Matt Moran


Audio Postproduction Company: Lime Studios

Mixer: Joel Waters

Producer: Kayla Phungglan

Executive Producer: Susie Boyajan


About Timber: Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and post-production companies in the industry. Our goal is to help our clients fully realize all their creative endeavors.

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