Now the Tipp-Ex hunter, bear and Pharrell Williams try to make history by creating the first participatory book, instantly translated into 5 languages. What's the story? The bear tipp-exed the whole book that Pharrell Williams, and now you need to figure out what the words were. Ad agency Buzzman figured out how to make this happen, hit up the page www.tippex-socialbook.com and start guessing words, if you find a word that nobody has discovered before, you score points. Hurry! It's getting harder by the minute. The best part? The more words that you find in the book, the closer your name will be in the credits as author of the book, alongside Pharrell Williams.
Once completed by users, the “Social Book” will actually be printed and published. And points for this nice touch: "Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives."