Every four years, official sponsors of the Olympic games proudly tout their association, while the rest of the world's brands are forbidden to even say the word "gold," not to mention a host of other words, too. Belgian Agency decided to turn this problem into a solution for a very good cause. With Rio Corrector they will fix your Tweets and Facebook posts for you, because those social posts are also included in the ban, scrubbing them of all no-no words, so you can still celebrate without enduring the wrath of the International Olympic Committee.
So how do they fix it exactly? By jumbling the words, and creating a dyslexic version so you can stay under the radar. Smart idea. But they took it one step further-- if you use Rio Corrector, they urge you to make a donation to their client Sprankel who specializes in helping children with learning disabilities including dyslexia. Nice idea!
Client: Sprankel vzw
Account: Renaat Delporte, Elisabeth Vanhoutte, Dorine De Paepe Creation: Ken Callebaut, Sebastien Van Reet & Thomas Ploem Copy: Gregy Vergauwen & Dirk Raemaekers
Development: Dreams & Creations