Today, March 12, is World Day Against Cyber Censorship, which was started by Amnesty International and Reporters Without Borders. For one day only, AdBlock is allowing an ad not to be blocked. If you need to know more beyond this really smart idea, read a message from AdBlock's CEO, Gabriel Cubbage.
Smart freaking idea from ColensoBBDO Auckland. You guys just won the internet.
Last November, Edward Snowden told The Intercept “Everybody should be running adblock software, if only from a safety perspective.” He mentioned “safety” because in addition to blocking ads, ad blockers can also protect you from malicious or insecure scripts that internet service providers or others may insert into the websites you visit. So as the internet has evolved, ad blocking has become a mandatory digital prophylactic against a suite of invisible threats to your online privacy.
Every day, hundreds of millions of people use ad blockers to subtract a staggeringly large amount of unwanted content from their Web browsing experience. They used to do it because ads were just annoying. Now they do it to save money on bandwidth, drastically speed up website performance, protect themselves from invisible tracking, and combat an emerging class of highly sophisticated “ad tech” players… which have been automatically labeled the hottest thing going, since the rising popularity of tools that empower users to opt out of unwanted promotional content clearly signals the beginning of the Apocalypse.
Client: Amnesty International/Reporters Without Borders
Agency: ColensoBBDO Auckland.