Topsy Foundation AIDS - Selinah / 90 days of Aids

"Selinah agreed t film herself for 90 days to help others..." the ad begins, a woman with healthy weight lies down in a bed and then the time-lapse begins. Her weight drops until she is near skeletal and hollow-eyed, a shell of her former self, AIDS taking its toll on her body.

It's only at the very end you'll se the reveal, it was all in reverse.

Selina is competing in Cannes, lets hope she goes far.

Ad agency: Ogilvy Johannesburg
Client: Topsy Foundation

AnonymousCoward's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.