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In order to communicate National Geographic Channel's (NGC) commitment to Earth Day and concern for environmental issues, Torke Stunt, Lisbon, Portugal created a presskit which was sent to media buyers, partners and press. This press kit was contained a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.
Advertising Agency: Torke Stunt, Lisbon, Portugal
Client: National Geographic Channel (NGC)
Creative Director: André Rabanea
Art Directors: Hugo Tornelo, João Pereira
Copywriters: Gustavo Blanco