Toyota - Good Odds / Paralympic gold medalist Lauren Woolstencroft (2018) :60 (USA)

The odds of winning a Paralympic gold medal are almost 1 billion to 1. Lauren Woolstencroft beat the odds to win eight Paralympic gold medals. Eight! She don't care about your odds. Since Toyota actually make high tech robot leg braces and other items used by disabled people, and are sponsors of the Paralympics this ad doesn't feel like its tacking on a social issue for brownie points. Toyota are actually engaged here, and that makes all the difference.

Ad agency: Saatchi & Saatchi

AnonymousCoward's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.