Toyota Prius Family - Hum - (2012) :30 (USA)

Some say the key to selling is to hook people when they're young. I suppose this means that the little kid currently dancing around the house singing this tune will be a Prius driver in a few years. "That tune is so catchy" she says, and we can't disagree. “Hum” features animated characters embarking on a cross-country tour set to an original soundtrack written and produced by Saatchi LA, in fact, one of Saatchi LA's creative producers came up with the tune while strumming a guitar in his garage. It's sticky like glue, this jingle.

First Air/Live Date:
9/12/12
ECD:
Chris Adams, Margaret Keene
CD:
Gavin Lester, Glenn Sanders
ACD/Copywriter:
Ted Kapusta
ACD/Art Director:
Thomas Rodgers
Director of Integrated Production
Tanya LeSieur
Associate Director of Integrated Production
Melissa Eccles
Senior Producer
Margaret Nickerson
Producer:
Annie Porter
Associate Integrated Producer:
Mike Heil
Project Managers:
Shaunt Halebian
Account Director:
Marisstella Marinkovic
Account Supervisor:
Michelle Agnew
Account Executive:
Chloe Martin
Strategic Planning Director:
Sara Bamossy
Senior Strategic Planner:
Regan Zajac
Business Affairs Manager:
Stephen Duncan
Client Name:
Colin Morisako
PRODUCTION COMPANY:
Passion Pictures
EXECUTIVE PRODUCER:
Belinda Blacklock / Nicola Finn
DIRECTOR:
Sam Mason
DP:
Pete Candeland
LINE PRODUCER:
Angela Foster / Adrian Piasek-Wanski
HEAD OF CG
Jason Nicolas
VFX SUPERVISOR
Neil Riley
CHARACTER DESIGN/DEVELOPMENT
Stephanie Davidson/Kim Dulaney
CG ANIMATION SUPERVISOR
Wesley Coman
CG SUPERVISOR
Mario Ucci/Rick Thiele
Telecine
The Mill London / James Bamford
GRAPHICS
NA
MUSIC:
Black Iris Music / Brian Loschiavo
EP/Creative Director:
Daron Hollowell
Creative Director:
Jonathan Fuller
Producer
Amy Crilly
SOUND DESIGN:
Rohan Young / Lime Studios
 
 
MIX:
Rohan Young / Lime Studios

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AnonymousCoward's picture

Who sings it?