Toyota Prius -Standstill - (2005) 0:60 (USA)

Fourth Quarter

a.k.a: Power to Move Forward

Ad Agency: Saatchi & Saatchi, Los Angeles
CCO: Steve Rabosky
Art Director/ACD: Greg Braun
Copywriter/ACD: Max Godsil
Senior Producer: Richard Bendetti
Director/Production Company: Tarsem,
Exec Prod; Frank Scherma and Tommy Turtlle
Editor (person & Co.): Robert Duffy and Michael Heldman, Spotwelders
Music (person & co.): - Thad Spencer, Asche & Spencer
Special Effects: Ben Gibbs, Visual Effects Sup/artists, Sea Level
Dan Conley, Visual Effects Producer, Sea Level, Venice
Colorist: Stephan Soonefeld, Company 3
Duirect of Broadcast, Sea Level Venice: Damon Webster
Director of Photography: Paul Laufer
Graphics: Motion Theory
Audio Mixer: Robert Feist, RavensWork
Editorial Producer: Tommy Murro, Spot Welders

AnonymousCoward's picture
AnonymousCoward's picture

it's not quite honda's 'cog' but still an arresting, startlingly simple spot. you get it the second they tell you what it's about, but it keeps you thinking a long time. unlike 'cog', however, it doesn't go to the heart of the brand: toyota isn't the brand that people look to for quantum leaps in the nature of transportation. they're fast followers. honda introduced the insight a year before the prius.