Introducing the first VoD platform that gets you moving. Transavia partnered with Canal to create an extra option along side each movie: the HOD option. If you choose SVOD you'd watch the movie as usual but if you chose HOD, you would discover how to live the movie, not just watch it. Ticket sales increased by 14%.
Overall, more than 120 movies were linked to Transavia destinations. Hopefully none of them were Midnight Express.
I'll see myself out.
Agency: Les Gaulois
CEO : Elisabeth Billiemaz
Copywritter : Cecile Rubbin
Art Director : Aurélien Bigot
Account Manager : Aurore Cornen
Production : HRCLS